Privacy Policy
Made Real Innovation & Design LtdLast updated: 22 March 2026
1. Who We Are
Made Real Innovation & Design Ltd ("Made Real", "we", "us", or "our") is a digital product innovation and design studio based in London, UK. Our website is located at www.made-real.co. We are the data controller for the personal information we collect through this website.
2. What Information We Collect
We may collect the following types of personal information:
Information you provide directly: When you contact us via our contact form or by email, we collect your name, email address, and any other information you choose to share with us.
Information collected automatically: When you visit our website, we may automatically collect technical data such as your IP address, browser type, operating system, referring URLs, pages visited, and time spent on the site. This data is typically collected via cookies and similar tracking technologies.
3. How We Use Your Information
We use the information we collect to respond to your enquiries and communicate with you about potential or ongoing projects, to improve and maintain our website, to understand how visitors use our site, and to comply with any legal obligations we may have.
4. Legal Basis for Processing (UK GDPR)
We process your personal data on the following legal bases: your consent (where applicable), the performance of a contract or steps taken prior to entering a contract, our legitimate interests in operating and improving our business and website, and compliance with legal obligations.
5. Cookies
Our website may use cookies and similar technologies to enhance your browsing experience and gather analytics. You may control cookie settings through your browser. Where required by law, we will ask for your consent before placing non-essential cookies.
6. Sharing Your Information
We do not sell, rent, or trade your personal data. We may share data with trusted third-party service providers who assist us in operating our website and business (such as hosting providers and analytics platforms), subject to appropriate data processing agreements. We may also disclose data where required by law or to protect our legal rights.
7. International Transfers
Where we transfer your personal data outside the UK, we will ensure appropriate safeguards are in place in accordance with applicable data protection law.
8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
9. Your Rights
Under UK data protection law, you have the right to access the personal data we hold about you, to request correction of inaccurate data, to request erasure of your data in certain circumstances, to object to or restrict our processing of your data, and to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us at the details below.
10. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be available on this page with the date it was last updated.
13. Contact Us
If you have any questions about this Privacy Policy, please contact us at:Made Real Innovation & Design Ltd, London, UKEmail: [hello@made-real.co]Website: www.made-real.co